Editorial Guidelines

Our Mission

971Life is an independent lifestyle media and business directory platform covering the United Arab Emirates. Our mission is to publish accurate, timely and useful guides, reviews, news and features that help residents and visitors discover the UAE's businesses, destinations, experiences and opportunities.

We aim to provide relevant, trustworthy content that informs our readers and reflects the diversity of life, travel, hospitality, culture and business across the UAE.

Editorial Independence

Our editorial content is managed independently from our commercial and business directory operations. Advertisers, sponsors and directory subscribers cannot purchase favourable editorial verdicts, positive reviews or guaranteed rankings.

Commercial partnerships may support the publication of sponsored articles, branded features and other promotional content. Such content is subject to appropriate editorial review for accuracy, relevance and quality, and is clearly identified where applicable. Payment does not guarantee independent editorial endorsement.

Sourcing and Verification

We make reasonable efforts to verify information using reliable sources, including official announcements, government portals, business representatives, venue operators and on-the-ground reporting where appropriate.

We take care when publishing details such as prices, opening hours, event dates, availability and promotional offers. These details may change after publication, so readers should confirm important information directly with the relevant business or organiser.

We aim to distinguish verified facts from opinions, commentary and promotional claims.

Reviews and Recommendations

Reviews and editorial recommendations reflect our assessment of the experience, product or service at the time of review, based on the information and access available to our editorial team.

We do not accept payment in exchange for a positive review, a predetermined verdict or a guaranteed position in a ranking or top list. Where access, samples, invitations or other material benefits have been provided and are relevant to the content, we will disclose them when appropriate.

Businesses may provide factual information or request corrections to inaccurate details, but they cannot require a favourable conclusion.

Business Directory Listings

Business directory listings help readers discover companies, venues, services and experiences in the UAE. Paid listing plans may provide additional promotional features according to the selected package.

A paid listing or advertising subscription does not automatically qualify a business for an independent editorial feature, review, recommendation or ranking. Directory information may be checked or updated when necessary, and listing details may be amended if they are inaccurate or outdated.

External Contributions and Press Releases

We welcome relevant story ideas, press releases, expert commentary and original contributions from businesses, agencies, public relations professionals and independent writers.

All submissions are subject to editorial review. We may edit content for clarity, accuracy, length, style and relevance, request supporting information, or decline material that does not meet our standards. Submission does not guarantee publication, a particular publication date, a backlink or editorial endorsement.

Contributed and promotional material must not be misleading, plagiarised or presented in a way that misrepresents its source or purpose. Commercially sponsored submissions are disclosed where applicable.

Links and References

We include external links when they provide useful context, support factual information or help readers access relevant resources.

The inclusion, destination and treatment of links are determined by relevance, accuracy, editorial standards and applicable requirements. Paid placements do not automatically qualify for a particular link attribute or guarantee a specific search-engine outcome.

Corrections and Updates

We take accuracy seriously. When we identify a material factual error, we aim to correct it promptly and update information when appropriate. We may also revise articles when circumstances change or new verified information becomes available.

To report a potential error or request a factual correction, please see our Corrections Policy.